The Future of Mobility as a Service (MaaS) : Which Model Will Win Through?

The concept of MaaS is simple enough: an app with a map that connects you to a bunch of transport options to get you from point A to point B with an end-to-end seamless journey.

The first real MaaS platform was launched by Whim Global in 2016. Since then, numerous MaaS initiatives and companies have emerged around the world, especially in Europe. Yet, despite four years of effort since that first launch, success has been elusive. The key barrier remains how to find a sustainable technical, operating and business model that makes it possible to overcome the challenges raised by the aggregation of different mobility services, while providing a seamless user experience. The future of MaaS and the operational model remain uncertain: will one or just a few major players dominate and create a monopolistic or oligarchic market? Will several players maintain a fragmented landscape?

Capgemini Invent, together with Ross Douglas CEO and co-founder of Autonomy have analyzed the different stakeholders and dynamics shaping the as-is MaaS landscape in Europe. Based on this diagnosis we have explored what future of MaaS might look like, which models of MaaS could win through.

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