The Top 10 Urban Mobility Daily Articles of 2019

List compiled by Stephanie Hagen, Managing Editor of the Urban Mobility Daily

2019 could be crowned as the year of M&M — MaaS & Microbility that is! It comes as little surprise then that the UMDaily’s 10 most-read articles of the year reflect these two exciting trends, both of which will likely continue to be taking cities by storm in 2020. Here are our readers’ favorite articles from the past year: 

1. The European Mobility Startup Landscape

It’s no better time to be a mobility startup in Europe and the ecosystem is growing so quickly, it can feel impossible to keep up with all the new developments. Fortunately Alex Kiltz, an Early-stage VC at UVC Partners is here to tell us everything we need to know about current trends, who all of the important players are and where investors should consider putting their money. Plus he provides an astonishingly comprehensive mapping of the European mobility startup landscape that you’ll need to print out and hang on your wall pronto!  

2. Mobility as a Public Service in Cities 

It’s common knowledge that MaaS is a potential solution to improve mobility for urbanites, but how do cities ensure that it is employed in the most effective way possible? In his speech delivered on 30 May 2019 at the Prague City Data Congress, Autonomy Founder & CEO Ross Douglas discusses the three possible ways that MaaS can work in cities and why Mobility as a “Public” service with a digital MaaS platform controlled by Public Transport Operators is ultimately the way to go! 

3. Scooter-sharing Hype in Europe, a Déjà-vu? 

In 2017, Chinese free-floating bike share companies such as ofo and Mobike were riding on top of the world, expanding at a rapid pace before everything came crashing down. As we see an influx of shared e-scooter companies entering the European market, we can’t help but be reminded of these bike behemoths and their ultimately tragic fate. Alexander Kremer, Senior Manager at, weighs in on the phenomenon, analysing and comparing the shared e-scooter market with that of the shared bikes from 2 years ago  in every possible perspective,  and comes to some very intriguing conclusions. 

4. Where to Work with Markus Villig, CEO of Bolt

Where to Work is a series brought to you by the Urban Mobility Daily and Hyperion Executive Search in which  speak with the top CEOs in the mobility sector to get the inside scoop on their companies’ work cultures, values and the types of candidate they are looking to hire. Stephanie Hagen, Managing Editor of the UMDaily, sat down with Markus Villig, Co-founder and CEO of Bolt who talks about his company’s rapid expansion across the globe, the advantages of being headquartered in Tallinn and the values Bolt looks for in potential candidates 

5. The Real Reason Why Mobility is not Woman-friendly

While the mobility ecosystem has seen massive shifts in recent years, many of them positive, there remains to be seen the same kind progress socially. Sorely missing is an industry-wide, concerted effort to incorporate gender mainstreaming into its planning, innovation, or evaluation. By outlining 8 reasons behind why leaders in the mobility sector have shown a persistent lack of interest in gender issues, Kelly Saunders, Gender Equality Strategist & Evaluator, gets to the heart of the matter – without the consideration of all experiences, how can we really even measure user benefits at all?

6. Mapping Micromobility in the Macro World of Mobility

SAE-J3194 sounds like the name of an expedition to mars, but it is really a proposed comprehensive taxonomy and classification system for micro vehicles. Since their explosion on to the mobility scene, there is a need for regulation and standards and efforts to do this will fall short without putting in place a unified nomenclature. Annie Chang, Manager of Emerging Mobility at SAE International and Leila Hawa, a Masters Student at McGill University, weigh in on the need for a uniform taxonomy with SAE-J3194 as a viable solution and provide a nifty micromobility taxonomy graphic that you’re going to want to bookmark!

7. Complexity and Contradiction: MaaS and the Gender-Sensitive Lens

It is long overdue that we extended the conversation around gender equality to public transport systems and MaaS. Both carry implicit and explicit hierarchies of power as evidenced by the number of women who have to modify their behaviour or take other measures in order to reduce the risk of harassment on public transport or on the street. Dr. Nicole Kalms, Director of  XYX Lab and Ross Douglas, CEO of Autonomy, make not only the moral case, but also the business case as to  why we need to re-examine and re-design the current system with a gender-sensitive lens in order to make MaaS work. 

8. A Deep Dive into the AV Ecosytem by Marc Amblard 

Tremendous efforts are being undertaken to enable automotive mobility, whether for people or for goods. These efforts are evidenced by the development of a broad and dense ecosystem which is comprised of tech giants, startups and established OEMs and Tier 1 suppliers.  Marc Amblard, Managing Director of Orsay Consulting, takes a look at some of the most important questions, such as What are the key building block of this ecosystem? and provides the only infographic you’ll ever need for a comprehensive overview of all the players in this space.

9. Mobility Startups Want to Take Advantage of MaaS Platforms, But Are They Mature Enough?

Autonomy and Capgemini Invent have launched a study among more than 600 mobility startups in Europe to better understand the dynamic between startups and MaaS. When questioned about MaaS, 85% of the respondents answered they were willing to join a MaaS platform. Mehdi Essaidi, Principal at Capgemini Invent, and Ross Douglas, CEO of Autonomy, raise the challenges and key success factors of startups’ integration to MaaS platforms.

10. Hub and Spoke Model for Shared Mobility and MaaS

An urbanist by core and a strategist by vision, Scott Shepard, Chief Business Officer, Iomob Technology Services, illustrates the shift away from “Private MaaS” and why its American adopters are lagging behind their European counterparts. Championing “Public MaaS”, which is based on a hub-and-spoke model, he explores why a coherent effort between public transport authorities and shared mobility providers just might be the best way forward.

Bonus: The Top 6 Trends in the European Mobility Ecosystem

Although published in late 2018,  readers could not get enough of this article on the European startup space by Tanja Kufner, Partner & Head of, making it one of the most-read articles for 2019 as well!

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